A strategist with the skills of an analyst and the mind of a creative
I believe that science is creative just as much as art or music is. As a professional in the marketing industry since 2014, I’ve gone through a number of phases in my career, and each of them has informed my current work ethos and philosophy. Over the years, I've worked at leading agencies around the world in various roles as a digital marketer, brand strategist, creative strategist, and market research analyst. I've served clients from diverse industries and have designed, implemented and measured strategies that developed my clients' businesses and addressed their challenges. My work has gained international recognition, won several awards including Effies, and continues to be implemented over a wide range of channels.
I believe that my number one asset is my hunger for knowledge that drives me to continuously learn new skills and take on challenges that offer opportunities to develop and improve.
MY PROFESSIONAL JOURNEY
Creative Concept & Ideation
Conceptualizing ideas and writing scripts for TVCs, digital content, key visuals, print ads, short films, and documentaries
Using tools of statistical inference to build predictive models for various kinds of data through linear regression, logistic regression, decision trees, cluster analysis, text analysis, etc.
Exceptional written and verbal communication skills that enable effective dialogues between client and agency, relationship building, and understanding of client's needs
Researching, gathering and analyzing data to craft unique insights and developing well-informed strategic plans for clients that produce successful marketing campaigns
TOOLS I USE
CLIENTS I'VE WORKED WITH
Characteristics and Trends among Food Hubs in the United States
The following is a 20-page report that was authored by me based on a statistical analysis I performed on Food Hubs across the United States using data acquired from the United States Department of Agriculture.
The report contains the results of a cluster analysis performed using K-Means clustering method and a typology of Food Hubs created based on the results
Shan Foods: One Biryani, One Family
A case study that was co-authored by me was published on WARC as part of an entry for The WARC Prize For Asian Strategy 2019. The same campaign went on to win The Effie Award for 'Best In Culinary' in the same year
These are some examples of the creative conceptualizations of my strategic big ideas as well as some of my own concepts for social media. Visit the portfolio section for more
Open Water ScubaDiver
Dec 2011 - No Expiration Date
Nouman Khalid, ACIM
Digital Marketing Strategist
Liberty Marketing, UK
Jahanzaib is a perfectionist. Out of all the people I have managed so far, I have found Jahanzaib to be the one with the most energy, enthusiasm and desire to learn. He hardly needed any training and delivered quality in various aspects of his job - especially social media management across platforms, creating digital strategies for our major clients and providing solid client servicing. Jahanzaib is a team player and I would love to work with him wherever I go. Wishing him the very best.