HEY, I'M 

JAY QURESHI

 

Strategist | Planner | Analyst | Creative

Based In Chicago

Jay Qureshi - Strategic Planner based in Chicago
 

A strategist with the skills of an analyst and the mind of a creative

ABOUT ME

I believe that science is creative just as much as art or music is. As a professional in the marketing industry since 2014, I’ve gone through a number of phases in my career, and each of them has informed my current work ethos and philosophy. Over the years, I've worked at leading agencies around the world in various roles as a digital marketer, brand strategist, creative strategist, and market research analyst. I've served clients from diverse industries and have designed, implemented and measured strategies that developed my clients' businesses and addressed their challenges. My work has gained international recognition, won several awards including Effies, and continues to be implemented over a wide range of channels.

 

I believe that my number one asset is my hunger for knowledge that drives me to continuously learn new skills and take on challenges that offer opportunities to develop and improve.

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Starcom Experience Program
2021

Chicago, IL

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Strategy Planner 
2018 - 2019

Asia Pacific

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Market Research Analyst
2020 - Present

Chicago, IL

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Brand Strategist
2017 - 2018

Asia Pacific

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Research Assistant 
2019 - 2020

Chicago, IL

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Senior Strategist
2014 - 2017

Khi, Pakistan

MY PROFESSIONAL JOURNEY

MY EDUCATION

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Illinois Institute of Technology, Stuart School of Business

Chicago, IL

United States

Graduation: May 2021

Master of Science in Marketing Analytics

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Bachelor of Arts (Honors) in International Communications

University of Nottingham

United Kingdom

Graduation: August 2014

MY SKILLS

Creative Concept & Ideation

Conceptualizing ideas and writing scripts for TVCs, digital content, key visuals, print ads, short films, and documentaries

Data Visualization

Story-telling through data. Using statistical tools, imagery and innate creativity to create simple yet impactful data visuals

Predictive Modeling

Using tools of statistical inference to build predictive models for various kinds of data through linear regression, logistic regression, decision trees, cluster analysis, text analysis, etc. 

Client Servicing

Exceptional written and verbal communication skills that enable effective dialogues between client and agency, relationship building, and understanding of client's needs

Data Analysis

Using Tools of statistical inference to clean, prepare and analyze data and creating well-informed reports on findings

Market Research

Conducting primary research through surveys, interviews, focus groups, market visits and secondary research

Brand Strategy

Researching, gathering and analyzing data to craft unique insights and developing well-informed strategic plans for clients that produce successful marketing campaigns

Digital Marketing

Digital Strategy, SEM, SEO, Keyword Planning, Media Planning & Buying, Social Media Marketing, Content Creation, Copy Writing, Community Management. 

TOOLS I USE

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FEATURED WORK

CLIENTS I'VE WORKED WITH

To play, press and hold the enter key. To stop, release the enter key.

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Authored Report

Characteristics and Trends among Food Hubs in the United States

The following is a 20-page report that was authored by me based on a statistical analysis I performed on Food Hubs across the United States using data acquired from the United States Department of Agriculture. 

The report contains the results of a cluster analysis performed using K-Means clustering method and a typology of Food Hubs created based on the results

WARC Publication

Shan Foods: One Biryani, One Family

A case study that was co-authored by me was published on WARC as part of an entry for The WARC Prize For Asian Strategy 2019. The same campaign went on to win The Effie Award for 'Best In Culinary' in the same year

Screenshot of Shan Foods case study authored by Jay Qureshi

CREATIVE CONCEPTS

These are some examples of the creative conceptualizations of my strategic big ideas as well as some of my own concepts for social media. Visit the portfolio section for more

 

CERTIFICATIONS

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Data Visualization with ggplot2

DataCamp

Dec 2019 - No Expiration Date
Credential ID 11379251

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DataCamp

Oct 2019 - No Expiration Date

Credential ID 11050832

Importing Data into R

Oct 2019 - No Expiration Date

Credential ID 11050832

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Introduction to R

DataCamp

Oct 2019 - No Expiration Date

Credential ID 10624834

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Mimic Pro Certificate of Completion

Stukent

Apr 2020 - No Expiration Date

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Social and Behavioral Responsible Conduct of Research

CITI Program, A Division of BRANY

Jun 2020 - No Expiration Date
Credential ID 35745113

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GCP – Social and Behavioral Research Best Practices for Clinical Research

CITI Program, A Division of BRANY

Jun 2020 - Expires Jun 2023
Credential ID 35745114

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Social & Behavioral Research Investigators

CITI Program, A Division of BRANY

Jun 2020 - Expires Jun 2023
Credential ID 35745059

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Open Water ScubaDiver

PADI

Dec 2011 - No Expiration Date

See Credential
 

TESTIMONIALS

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Nouman Khalid, ACIM
Digital Marketing Strategist
Liberty Marketing, UK

Jahanzaib is a perfectionist. Out of all the people I have managed so far, I have found Jahanzaib to be the one with the most energy, enthusiasm and desire to learn. He hardly needed any training and delivered quality in various aspects of his job - especially social media management across platforms, creating digital strategies for our major clients and providing solid client servicing. Jahanzaib is a team player and I would love to work with him wherever I go. Wishing him the very best.

 

LET'S TALK

(773) 939 2900

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Image by Joshua Ness